Introducing | File Under Pop - Transforming Rooms
Home of File Under Pop Founder, Josephine Akvama Hoffmeyer
There's something energetic yet poetic about the way File Under Pop combines motifs, finishes and colours and for Josephine Akvama Hoffmeyer, the Founder and Creative Director, the vision is clear: to transform rooms fundamentally by clothing the surfaces.
File Under Pop has created a colourful and beautiful universe in Frederiksstaden, a historical part of Copenhagen. This is where the brand display its eminent collection of hand painted wallpaper, hand crafted lavastone boards and tiles, and exclusive paint based on their own solid colour palette.
File Under Pop project in private home
Josephine founded File Under Pop in 2015 and has since then positioned herself as an expert in colours and motifs. File Under Pop works with new forms, depth, textures and colours to create motifs that works individually or as part of a bigger surface.
It quickly became clear that File Under Pop also needed to create their own solid colours to really set them apart from the other players in the field and 48 solid colours are now part of File Under Pop's collection which was made possible by collaborating with the leading Norwegian company, Jotun, producer of quality decorator's paint for more than 85 years.
Hand painted wallpaper by File Under Pop
From lavastone boards to wallpaper a profound focus on materials and doing the work by hand is a common theme through all File Under Pop's work.
The wallpaper is hand painted in File Under Pop's studio in Copenhagen. A single sheet is 100x180cm, and alone, one piece can lend a room unique character and personality, it can make the room stand out in a completely new way, and the whole idea behind the wallpaper collection is that the wallpaper does not necessarily cover the whole surface area of the wall but can work, sometimes with an even stronger effect, by itself.
The lavastone is extracted from the active volcano Mount Etna on Sicilly at a depth of 20-30 metres where the stone has been compacted for 2000-3000 years. The lavastone is then glazed and decorated by hand and is transformed to ceramic by hours of oven-firing.
The outcome is a material that withstands heat, oil, wax and acid and can be used individually as a base for hot pots on in the kitchen, candles or as a way to display your favourite things or as a way to decorate your kitchen or bathroom beautifully with natural materials that stand the test of time.
You can see the NABOshop collection of lavastone boards here. If you want to know more about the File Under Pop paint and/or wall paper collection you're more than welcome to get in touch on firstname.lastname@example.org
Photo credit: Ditte Isager
Thank you File Under Pop and Ditte Isager for giving NABOshop permission to use the images in this blog post.